Jinjiang Shoe (Body) Expo: Full Chain Power, Forging New Quality Productivity

, the 25th China (Jinjiang) International Footwear Industry and the 8th International Sports Industry Expo came to a successful conclusion. Backed by the industrial chain and cluster advantages that cannot be moved, this exhibition focuses on a pair of shoes, from raw and auxiliary materials to production and sales, from the supply chain end to the brand end, with full chain layout and full force, using the latest digital intelligence technology, forging new quality productivity, and upgrading the collective "to the new green and wisdom.

by Lv Junying

Anta Black Technology Amazing Exhibition

world-renowned sports brand, has always been the protagonist of the Jinjiang Shoe (Sports) Expo. This year, it once again showed off its "technological innovation" muscles to the outside world, especially a technological basketball shoe called "artificial bone" for the first time. Appears, stunning the entire exhibition.

for athletes, a good pair of sneaker should not only be comfortable to wear, but also flexibly meet the wearing needs of different sports scenes. The concept technology of "artificial bone" is Anta's structural design of the midsole structure, which realizes seamless adjustment of the rigidity of the sole under different scenes, meets the needs of different groups of people for the comfort of different soles and the needs of the same person for the change of plantar perception during exercise, and truly uses the flexible adjustment of the structure to meet the actual wearing experience of "thousands of people and thousands of feet.

"Anta's 'artificial skeleton' technology basketball shoes were established in March 2022 and developed in cooperation with Quanzhou Equipment Manufacturing Research Center of Hercynian Research Institute of Chinese Academy of Sciences. It creatively excavated and proposed a technology that can realize the combination of basketball shoes with variable bending stiffness of sole forefoot." According to the person in charge of the Science and Technology Department of Anta Group, this product has not been listed so far, and this exhibition is the first to show the concept of science and technology to the outside world.

"artificial bone" technology is just a microcosm of Anta's innovative research and development. It is worth mentioning that Anta has led the establishment of a "global open innovation ecological network" with the participation of 6 major global design and R & D centers, more than 70 universities and scientific research institutions, more than 250 international experts, and more than 800 suppliers. Joint R & D centers have been established with Tsinghua University, Donghua, Beiti, Beifu and other universities to explore breakthroughs and innovations in cutting-edge technologies such as human engineering, sports technology, and fabric technology. Anta membrane, soft heart yarn first batch of joint innovation results have completed the market transformation.

Photo by Liu Yi

Digital Intelligence Technology "Competition" Fully Opened

technological innovation is the foundation for the brand to stand at the forefront of the market, and it is also the cornerstone of its long-term development. The final performance of the latest digital intelligence technology to the product form is professional. At this Jinjiang Shoe (Sports) Fair, major sports brands turned into black technology players and used all kinds of cool digital technology to make people truly feel that technology changes life and innovation opens up the future.

sporting goods brand, also brought a number of its top goods to the exhibition this time, with four exhibition areas of running, basketball, overseas and children, fully presenting 361 °'s scientific and technological innovation achievements in the field of professional sports. It is worth noting that 361 ° continues to empower with the latest CQT carbon critical technology to build four professional running matrices: top-level racing, professional racing, field training and free running to meet the needs of different runners. According to the person in charge of 361, CQT carbon critical technology-full name Carbon Quikical Tech, is a technology that uses carbon dioxide gas instead of regular nitrogen gas on the basis of supercritical physical foaming technology and helps foaming materials to carry out supercritical physical foaming by heating and pressurizing.

, as a leading brand of football equipment, Kalme led a new football shoe product-lavender series. The transmission and control boots are suitable for midfield players. The upper adopts very thin K.M SKIN skin clothing technology and is implanted with the third generation nano-coating technology. Athletes can still complete stable transmission and control, dribbling and other technical actions even in rainy days. The touch-sensitive war boots for defenders and goalkeepers-Master 2.0, the upper adopts FLEX TOUCH artificial imitation leather technology developed independently, making the upper feet softer and more comfortable, close to the leather foot feeling at the same time will not be excessive extension, for the defensive players to provide effective support protection.

Shuhua Sports launched the first AI intelligent treadmill, from the chip to the operating system, to the AI professional sports algorithm, all do domestic independent control ...... Obviously, Jinjiang sporting goods brand has collectively entered a new stage of scientific and technological innovation, cultivating new quality productivity, driving high-quality development.

by Lv Junying

whole industry chain layout frontier technology

shoe material and shoe machine industry also ushered in a new era of digital intelligence, especially the concept of high efficiency and environmental protection throughout the whole process of R & D and innovation. Hua Yu, a national manufacturing champion, has built a "digital factory benchmark" to digitize the whole process from visual inspection at the production end, automatic cloth finding and automatic production scheduling systems to automatic storage and automatic logistics distribution systems. There are also a large number of graphene shoes, intelligent insoles and other advanced technologies that have been developed and marketed one after another with the rapid application of artificial intelligence, big data and other cutting-edge technologies.

this exhibition, Jinjiang Kaijia Machinery Manufacturing Co., Ltd. brought 15 different types of shoe machines to the exhibition. The high-speed running machinery and equipment continuously produced slippers of different colors. The characteristics of intelligence, large output and high efficiency attracted a large number of global merchants to stop to understand and negotiate, and became one of the most popular exhibition halls. "For example, the fully automatic cold and hot press molding machine is an important innovative product we brought this time. The traditional machine requires manual manual pressurization, our new equipment can automatically open the mold, automatic hot press cooling, manual labor intensity is small, even the average female workers can easily get started." According to Su Yiyang, general manager of Jinjiang Kaijia Machine Manufacturing Co., Ltd., the production capacity of this equipment is 1.6 times that of traditional equipment, which can reduce energy consumption by at least 30%. At the same time, it can also be compatible with molds used by traditional machines and new molds.

Chen Jinlan

walked into the booth of Chuanya Machinery, we saw an intelligent visual printing and drawing machine, and the slogan "the first in the industry" on the fuselage was particularly eye-catching. "This is the world's first intelligent visual printing line drawing machine." According to Yuan Jianhua, general manager of Chuanya Machinery, this equipment uses a number of high-resolution industrial cameras and a visual computing system to accurately identify lines regardless of the thickness of the material. More importantly, the device uses an integrated inkjet printing mode, which is faster and more accurate than the traditional line drawing by trajectory.

Looking at this Jinjiang Shoe (Sports) Expo, it is not difficult to find that no matter which exhibition hall, the head enterprises have injected more digital technology innovation factors, from the latest products, the latest equipment, the latest technology and other dimensions, focusing on displaying the strong driving force of industrial quality improvement and innovation, so that all kinds of advanced and high-quality production factors can flow smoothly and efficiently to develop new quality productivity, and promote traditional industries to leap to high, green and wisdom, improve the resilience and safety level of the industrial chain.

Photo by Liu Yi

Notes: Competing for a New Raceway and Creating a New Future

the exhibition attracted 508 domestic and overseas exhibitors from more than 70 countries and regions, gathered more than 450 domestic and foreign industry celebrities and trend experts, and staged a series of activities such as cutting-edge products release, fashion trend show, high-end theme forum and so on. There is no doubt that this Expo has become an industry event full of international style, sense of science and technology, and full of fashion charm, which has injected surging power into the development of sports industry in China and even in the world!

25-year shoe (body) Expo, Jinjiang sporting goods industry gathered enterprises into a chain, set chain into groups to establish the "move not to go" industrial advantages, all-round construction of the whole chain of science and technology ecology, to promote the rise of a number of domestic brands.

"At present, a new round of scientific and technological revolution and industrial transformation is accelerating. We are focusing on cultivating and developing new quality productivity, vigorously promoting scientific and technological innovation, transformation of digital intelligence, capital empowerment and green creation, and promoting the sports industry to accelerate the leap to new, intelligent and green, from 'made in Jinjiang to 'created in Jinjiang '." Zhang Wenxian, member of the Standing Committee of Quanzhou Municipal Committee and Secretary of Jinjiang Municipal Committee, warmly hopes that the vast number of enterprises and elites in the industry can continue to pay attention to Jinjiang, integrate into Jinjiang, feel the strong development pulse of Jinjiang, grasp the good business opportunities everywhere, invest and start businesses in this hot land, compete with us for new races, create a new future, and jointly write a new chapter of "Jinjiang experience! (Chen Jinlan)